[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.sfkzv.sk\/ako-personalizovane-e-maily-zlepsuju-lojalitu-zakaznika\/#Article","mainEntityOfPage":"https:\/\/www.sfkzv.sk\/ako-personalizovane-e-maily-zlepsuju-lojalitu-zakaznika\/","headline":"Ako personalizovan\u00e9 e-maily zlep\u0161uj\u00fa lojalitu z\u00e1kazn\u00edka","name":"Ako personalizovan\u00e9 e-maily zlep\u0161uj\u00fa lojalitu z\u00e1kazn\u00edka","description":"1. Aplikujte aktu\u00e1lne a\u00a0relevantn\u00e9 inform\u00e1cie V prvom rade, ka\u017ed\u00fd e-mail, ktor\u00fd po\u0161lete, by mal by\u0165 \u010do najviac prisp\u00f4soben\u00fd jednotlivcovi. \u010co … Pre\u010d\u00edta\u0165Ako personalizovan\u00e9 e-maily zlep\u0161uj\u00fa lojalitu z\u00e1kazn\u00edka<\/span><\/span><\/a>","datePublished":"2018-08-30","dateModified":"2023-07-21","author":{"@type":"Person","@id":"https:\/\/www.sfkzv.sk\/author\/#Person","name":"","url":"https:\/\/www.sfkzv.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/325464d7e09ffe52889ba6983accc5cdb65d0a54acd9a25cd7e409bd3eba713a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/325464d7e09ffe52889ba6983accc5cdb65d0a54acd9a25cd7e409bd3eba713a?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"sfkzv.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.sfkzv.sk\/wp-content\/uploads\/img_a292749_w16523_t1540921516.png","url":"https:\/\/www.sfkzv.sk\/wp-content\/uploads\/img_a292749_w16523_t1540921516.png","height":0,"width":0},"url":"https:\/\/www.sfkzv.sk\/ako-personalizovane-e-maily-zlepsuju-lojalitu-zakaznika\/","about":["Business"],"wordCount":494,"articleBody":"1. Aplikujte aktu\u00e1lne a\u00a0relevantn\u00e9 inform\u00e1cieV prvom rade, ka\u017ed\u00fd e-mail, ktor\u00fd po\u0161lete, by mal by\u0165 \u010do najviac prisp\u00f4soben\u00fd jednotlivcovi. \u010co to znamen\u00e1? Neust\u00e1le sa u\u010d\u00edte o svojich z\u00e1kazn\u00edkoch z ich spr\u00e1vania v aplik\u00e1cii a krokoch, ktor\u00e9 vykon\u00e1vaj\u00fa na va\u0161ich webov\u00fdch str\u00e1nkach alebo prostredn\u00edctvom in\u00fdch kan\u00e1lov, ako je on-line rozhovor alebo va\u0161e call centrum. Pou\u017e\u00edvajte tieto inform\u00e1cie na pochopenie ich potrieb, v\u00fdziev a z\u00e1ujmov a personalizujte ka\u017ed\u00fd\u00a0 e-mail, aby ste zabezpe\u010dili, \u017ee inform\u00e1cie, ktor\u00e9 dostan\u00fa, s\u00fa cenn\u00e9 a relevantn\u00e9.2. Posielajte e-maily na z\u00e1klade ur\u010dit\u00fdch udalost\u00edPersonaliz\u00e1cia v\u00e1m pom\u00f4\u017ee s t\u00fdm, \u010do by mali obsahova\u0165 va\u0161e e-maily, ale kedy je spr\u00e1vny \u010das na ich odoslanie? E-maily sa neodosielaj\u00fa, k\u00fdm nie s\u00fa splnen\u00e9 ur\u010dit\u00e9 krit\u00e9ri\u00e1. Napr\u00edklad, e-mail sa m\u00f4\u017ee odosla\u0165, ke\u010f niekto prijal (alebo neprijal) ur\u010dit\u00faakciu, ke\u010f sa do v\u00e1\u0161ho katal\u00f3gu prid\u00e1 nov\u00fd obsah (napr\u00edklad blogov\u00e9 pr\u00edspevky).3. Odo\u0161lite lep\u0161ie zacielen\u00e9 informa\u010dn\u00e9 let\u00e1kyOkrem personalizovanej po\u0161ty bude st\u00e1le potrebn\u00e9 posiela\u0165 hromadn\u00e9 e-maily, ako napr\u00edklad newslettery. Posielajte v\u0161ak svoj newsletter \u0161ikovnej\u0161ie – nie je to len v\u00fdbuch pre v\u0161etk\u00fdch va\u0161ich z\u00e1kazn\u00edkov bez rozdielu. Pravdepodobne m\u00e1te ve\u013ea z\u00e1kazn\u00edkov, ktor\u00ed sa ve\u013emi zaoberaj\u00fa va\u0161\u00edm obsahom a otvoria v\u0161etky va\u0161e informa\u010dn\u00e9 spr\u00e1vy. Nane\u0161\u0165astie m\u00e1te aj in\u00fdch, ktor\u00ed sa menej zauj\u00edmaj\u00fa a tieto e-maily. Namiesto toho, aby ste riskovali t\u00fdchto z\u00e1kazn\u00edkov, preto\u017ee hromadn\u00e9 e-maily ved\u00fa\u00a0 ich k odhl\u00e1seniu – m\u00f4\u017eete ur\u010di\u0165, \u010di chcete odosla\u0165 e-mail na z\u00e1klade toho, kto bude najviac vn\u00edmav\u00fd k spr\u00e1ve.4. Informujte intern\u00fdch \u010dlenov t\u00edmu o naliehav\u00fdch probl\u00e9moch alebo zmen\u00e1ch \u00fa\u010dtuNetreba zab\u00fada\u0165 ani na intern\u00fdch \u010dlenov vo va\u0161om t\u00edme. Nemus\u00edte prem\u00fd\u0161\u013ea\u0165 o e-maile ako o komunika\u010dnom kan\u00e1li len pre z\u00e1kazn\u00edkov. Existuje mnoho pr\u00edle\u017eitost\u00ed na posielanie intern\u00fdch e-mailov, ktor\u00e9 upozor\u0148uj\u00fa \u010dlenov t\u00edmu na zmeny v spr\u00e1van\u00ed z\u00e1kazn\u00edkov – preto\u017ee spr\u00e1vanie z\u00e1kazn\u00edka \u010dasto nazna\u010duje, \u017ee sa nie\u010do deje a\u00a0mal by o tom vedie\u0165 niekto vo va\u0161om t\u00edme.Ak sa napr\u00edklad z\u00e1kazn\u00edk, ktor\u00fd sa pravidelne prihlasuje do va\u0161ej aplik\u00e1cie, prestane by\u0165 akt\u00edvny, m\u00f4\u017ee to by\u0165 indik\u00e1cia, \u017ee pom\u00fd\u0161\u013ea na odchod. Alebo ak sa za\u010dne prihlasova\u0165 \u010dastej\u0161ie alebo pou\u017e\u00edva viac funkci\u00ed, m\u00f4\u017ee by\u0165 dobr\u00fdm kandid\u00e1tom na pr\u00edpadov\u00fa \u0161t\u00fadiu. Obe tieto situ\u00e1cie si vy\u017eaduj\u00fa n\u00e1sledn\u00e9 kroky od z\u00e1stupcu z\u00e1kazn\u00edka, ale mnoh\u00e9 podniky maj\u00fa pr\u00edli\u0161 ve\u013ea z\u00e1kazn\u00edkov, aby si ich v\u0161imli. 4.2\/5 - (4 votes) "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Ako personalizovan\u00e9 e-maily zlep\u0161uj\u00fa lojalitu z\u00e1kazn\u00edka","item":"https:\/\/www.sfkzv.sk\/ako-personalizovane-e-maily-zlepsuju-lojalitu-zakaznika\/#breadcrumbitem"}]}]