[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.sfkzv.sk\/multichannel-alebo-omnichannel-marketing\/#Article","mainEntityOfPage":"https:\/\/www.sfkzv.sk\/multichannel-alebo-omnichannel-marketing\/","headline":"Multichannel alebo omnichannel marketing?","name":"Multichannel alebo omnichannel marketing?","description":"Multichannel i omnichannel marketing s\u00fa obe marketingov\u00e9 strat\u00e9gie, ktor\u00e9 vyu\u017e\u00edvaj\u00fa organiz\u00e1cie na oslovenie s\u00fa\u010dasn\u00fdch i potenci\u00e1lnych z\u00e1kazn\u00edkov, napriek tomu s\u00fa &hellip; <a href=\"https:\/\/www.sfkzv.sk\/multichannel-alebo-omnichannel-marketing\/\" class=\"more-link\"><span class=\"more-button\">Pre\u010d\u00edta\u0165<span class=\"screen-reader-text\">Multichannel alebo omnichannel marketing?<\/span><\/span><\/a>","datePublished":"2018-04-28","dateModified":"2023-07-21","author":{"@type":"Person","@id":"https:\/\/www.sfkzv.sk\/author\/#Person","name":"","url":"https:\/\/www.sfkzv.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/325464d7e09ffe52889ba6983accc5cdb65d0a54acd9a25cd7e409bd3eba713a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/325464d7e09ffe52889ba6983accc5cdb65d0a54acd9a25cd7e409bd3eba713a?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"sfkzv.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.sfkzv.sk\/wp-content\/uploads\/img_a289114_w16523_t1530193316.jpg","url":"https:\/\/www.sfkzv.sk\/wp-content\/uploads\/img_a289114_w16523_t1530193316.jpg","height":0,"width":0},"url":"https:\/\/www.sfkzv.sk\/multichannel-alebo-omnichannel-marketing\/","about":["Internet"],"wordCount":430,"articleBody":"Multichannel i omnichannel marketing s\u00fa obe marketingov\u00e9 strat\u00e9gie, ktor\u00e9 vyu\u017e\u00edvaj\u00fa organiz\u00e1cie na oslovenie s\u00fa\u010dasn\u00fdch i potenci\u00e1lnych z\u00e1kazn\u00edkov, napriek tomu s\u00fa obe strat\u00e9gie ve\u013emi rozdielne.Multichannel marketing sa orientuje na komunik\u00e1ciu so z\u00e1kazn\u00edkom na r\u00f4znych platform\u00e1ch, pri\u010dom vyu\u017e\u00edva n\u00e1stroje online alebo tla\u010denej reklamy, to znamen\u00e1 oslovuje potenci\u00e1lnych z\u00e1kazn\u00edkov prostredn\u00edctvom webovej str\u00e1nky, soci\u00e1lnych siet\u00ed alebo propaga\u010dnou \u010dinnos\u0165ou v r\u00f4znych m\u00e9diach.Omnichannel marketing je naopak marketingovou strat\u00e9giou, pri ktorej je marketingov\u00e1 strat\u00e9gia spolo\u010dnosti postaven\u00e1 na princ\u00edpe, aby v\u0161etky distribu\u010dn\u00e9 kan\u00e1ly boli vz\u00e1jomne prepojen\u00e9 a\u00a0smerovali z\u00e1kazn\u00edka ku k\u00fape dan\u00e9ho produktu alebo slu\u017eby, cie\u013eom je zasiahnu\u0165 z\u00e1kazn\u00edka a\u00a0ovplyvni\u0165 jeho n\u00e1kupn\u00e9 spr\u00e1vanie. \u00dalohou omnichannel marketingu je inteligentne prepoji\u0165 jednotliv\u00e9 platformy komunik\u00e1cie tak, aby z\u00e1kazn\u00edka sprev\u00e1dzali po\u010das cel\u00e9ho procesu, v ktorom sa z\u00e1kazn\u00edk rozhoduje, \u010di produkt alebo slu\u017ebu k\u00fapi\u0165.\u00a0Marketingov\u00ed \u0161pecialisti sa zhoduj\u00fa v tom, \u017ee z\u00e1kazn\u00edka je nutn\u00e9 nielen zauja\u0165, ale aj \u201echyti\u0165 a u\u017e nepusti\u0165\u201c. Pr\u00e1ve na to v spolo\u010dnosti sl\u00fa\u017ei omnichannel marketing.V\u00a0praxi to napr. vyzer\u00e1 nasledovne:\u00a0 z\u00e1kazn\u00edk si inform\u00e1ciu o\u00a0produkte alebo slu\u017eby vyh\u013ead\u00e1 napr. cez mobil, kde dostane prvotn\u00e9 inform\u00e1cie. Z\u00e1kladom je, aby z\u00e1kazn\u00edk mal v\u017edy k\u00a0dispoz\u00edcii inform\u00e1cie o\u00a0produkte alebo slu\u017eby, to znamen\u00e1, db\u00e1 sa na to, aby sa distribu\u010dn\u00fd kan\u00e1l nestratil. Z\u00e1kazn\u00edka inform\u00e1cia presmeruje na webov\u00fa str\u00e1nku organiz\u00e1cie, kde z\u00edska \u010fal\u0161ie \u00fadaje a kontakt, kde si vie produkt alebo slu\u017ebu k\u00fapi\u0165. Nasleduje osobn\u00e1 n\u00e1v\u0161teva predajne, kde si z\u00e1kazn\u00edk k\u00fapi produkt alebo obstar\u00e1 slu\u017ebu, pr\u00edpadne z\u00edska \u010fal\u0161ie inform\u00e1cie pre online k\u00fapu produktu alebo slu\u017eby.\u00a0Aj ke\u010f sa na prv\u00fd poh\u013ead jav\u00ed, \u017ee obe marketingov\u00e9 strat\u00e9gie maj\u00fa len nepatrn\u00fd rozdiel medzi sebou, opak je pravdou. Multichannel marketing oslovuje s\u00edce z\u00e1kazn\u00edkov na r\u00f4znych platform\u00e1ch, av\u0161ak tieto platformy nie s\u00fa navz\u00e1jom prepojen\u00e9 a\u00a0tak vznik\u00e1 v\u00e4\u010d\u0161ie riziko, \u017ee z\u00e1kazn\u00edk pri mno\u017estve rekl\u00e1m strat\u00ed \u201ecestu\u201c, ktor\u00e1 vedie ku k\u00fape produktu alebo slu\u017eby. Pri omnichannel marketingu sa naopak kladie ve\u013ek\u00fd d\u00f4raz na t\u00fato \u201ecestu ved\u00facu ku k\u00fape produktu alebo slu\u017eby.\u201c                                                                                                                                                                                                                                                                                                                                                                                        4.1\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Multichannel alebo omnichannel marketing?","item":"https:\/\/www.sfkzv.sk\/multichannel-alebo-omnichannel-marketing\/#breadcrumbitem"}]}]